With 1.4 Billion active users, Gmail offers an incredible opportunity for outreach and targeting. Offering ways to drive business in ways social media advertising just can’t.
Building an active subscriber list can sometimes be laborious, what if you wanted to enter new markets, were you don’t have an email list? That’s were Gmail sponsored Ads come in.
Gmail sponsored ads appear just like any everyday email, well, apart from the green ad tag. Once the user clicks on the email ad, it will open the full Gmail ad. With emails, content is normally kept simple, including only short copy, an image, complete with a clear call-to-action.
Read the full post over on Marshmallow Marketing, click here.